Riffin’ With Griff launched in December 2025 after years of consulting with artists, lecturing in college music business classes, and constantly being asked the same questions about how the industry really works. The project grew out of a desire to make the business side of music more understandable, so artists can make smarter, more informed career decisions. My goal is to simplify the industry, pull back the curtain, and share the 360-degree perspective I’ve gained from decades of real-world experience onstage and behind the scenes.

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